How Casinos Use Smell To Hack Your Brain – Cheddar Examines

How Casinos Use Smell To Hack Your Brain – Cheddar Examines


A small metal box is attached to
the ventilation system of almost all the casinos on the Las Vegas Street.
The boxes release vaporized oils into the air ducts,
where they’re swept through the system and spread through the casino floor.
Their purpose; to hack your memory.
This isn’t the plot of a ’60s Bond movie,
it’s real and it’s probably happened to you.
Before casinos catch us sniffing around,
make sure you click “SUBSCRIBE”. You’re already here.
In 1991, a man named Mark Peltier went to Las Vegas to talk
to the owners of one of the most famous casinos on the Street, “The Mirage”.
He showed them the sense that would make gamblers want to stay
longer and come back sooner and spend more money.
The Mirage was thrilled and installed a football sized box in their ventilation system.
It was shockingly expensive but The Mirage thought it was worth it.
Soon, other resorts began to follow suit.
Mark and his Company, AromaSys,
installed boxes in the Bellagio,
The Venetian, Mandalay Bay,
The Wynn, and The Encore and a lot more.
Each one smelled like the ideal version of their location.
The Bellagio smells of Northern Italy,
The Mirage smells Polynesian,
Mandalay Bay smells Southeast Asian.
The Wynn and The Encore,
both have very unique smells,
that Steve Wynn and Mark designed together.
“Mr. Wynn has extraordinary sensory ideas and knows exactly what he wants.
You may never smell anything like that in the world.”
The Venetian smell is called Seduction and apparently smells pretty musky.
“I actually think it’s turned up a little too strong but the management insists on it
being that way and actually kind of resented me offering my opinion.” Peltier said.
Peltier has a specific formula when he makes a scent for a new hotel.
Citrus is refreshing, floral and woody smells are relaxing,
herbaceous smells can be relaxing like lavender or energizing like peppermint.
Mark uses a combination of these smells to evoke moods and environments,
but that’s just the tip of the iceberg.
Before Mark and AromaSys,
casino fragrances were just used to cover up the smell of tobacco smoke.
But Mark changed the game.
He realized early on that scent was really important in selling anything.
But in 1991, we didn’t know the science behind why and now we do.
This is a really recent discovery.
The scientist who discovered all this got a Nobel Prize for it in 2004.
This is what the inside of our nose looks like.
Here at the back of the nose underneath the mucus layer,
is a strip of tissue called olfactory epithelium.
It has millions of sensory neurons that are each
keyed to receive only one or two types of odors.
Then they’re transmitted as odor in patterns to the brain,
where they’re organized to become smells.
These odor in patterns are sent to the olfactory bulb which is right here,
right next to the amygdala which regulates
emotion and the hippocampus which stores memory.
Visual, auditory and tactile data don’t go anywhere near
them which makes scent essentially their only trigger.
An important smell can create a flow state,
where one loses the normal sense of time and is
transported back to the time when they first smell that.

100 thoughts on “How Casinos Use Smell To Hack Your Brain – Cheddar Examines

  • August 20, 2019 at 2:02 pm
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    Per scent

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  • August 20, 2019 at 2:13 pm
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    Good video, but so many weird, slight mispronunciations.

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  • August 20, 2019 at 2:18 pm
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    early squad lol

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  • August 20, 2019 at 2:19 pm
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    There is no such thing as very unique.

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  • August 20, 2019 at 2:24 pm
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    Picking on Bond movies made me change from up voting to down voting.

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  • August 20, 2019 at 2:37 pm
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    They do the same at amusement parks

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  • August 20, 2019 at 3:29 pm
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    Isn't that footage from a mall in Bangkok at 6:13

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  • August 20, 2019 at 3:46 pm
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    Wow i got a casino ad

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  • August 20, 2019 at 4:21 pm
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    try routing the bathroom vents to the casino floor.

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  • August 20, 2019 at 4:31 pm
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    this reminded me of that one Black Mirror episode

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  • August 20, 2019 at 4:41 pm
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    haha I don't have a sense of smell

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  • August 20, 2019 at 5:30 pm
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    Mouth breathers unite

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  • August 20, 2019 at 5:56 pm
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    I work at a casino and it just smells like cigarettes and old people.

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  • August 20, 2019 at 6:29 pm
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    It’s not just casinos…Disney does it too

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  • August 20, 2019 at 6:35 pm
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    I've stayed at the former Frontier hotel in Las Vegas when I was five, all I remember from that place is the smell. And it was bad

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  • August 20, 2019 at 6:36 pm
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    We don’t have casinos, too capitalist for us

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  • August 20, 2019 at 6:54 pm
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    Looks like the science is being pushed by the industry. Maybe it works on gullible people who are prone to gambling (a gullible behavior) but I don't think it would every make me put a coin into a rip off machine.

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  • August 20, 2019 at 7:02 pm
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    I'm trying to say this as constructive criticism: I find this cadence of speech really distracting. Maybe edit out the pauses, or do a couple more takes?

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  • August 20, 2019 at 9:11 pm
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    Wait did you suggest that vision and sounds don’t trigger memories? Because they aren’t located as close to the hippocampus? I’m not a neuroscientist but I don’t think that’s factual.

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  • August 20, 2019 at 9:50 pm
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    Gambling is their most powerful tool to get you to stay longer. GTFO Cheddar.

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  • August 21, 2019 at 12:22 am
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    Lol I found out about this channel because of the TVs at the Gasoline stations 😂

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  • August 21, 2019 at 4:09 am
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    My flatulence trumps ALL smells!

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  • August 21, 2019 at 4:09 am
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    Damn this some weird conspiracy theory

    Reply
  • August 21, 2019 at 4:10 am
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    I just went to my first ever casino ….just smelled like smoke and depression

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  • August 21, 2019 at 4:13 am
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    We are still primal beings

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  • August 21, 2019 at 4:20 am
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    First😘💨💀

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  • August 21, 2019 at 4:28 am
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    simple solution
    don't be a sinner

    Reply
  • August 21, 2019 at 4:30 am
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    i just got here and im not even subscribed and they just uploaded

    Reply
  • August 21, 2019 at 4:30 am
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    I hate these ads

    Reply
  • August 21, 2019 at 4:33 am
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    Collemore is not a robot he has help

    Reply
  • August 21, 2019 at 4:33 am
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    this is the real life lotus flower, Percy Jackson said it first.

    Reply
  • August 21, 2019 at 4:33 am
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    You're suppose to help not harm o.o

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  • August 21, 2019 at 4:42 am
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    How Casinos Use Youtube Videos to Hack Your Brain- Cheddar Examines

    Reply
  • August 21, 2019 at 4:45 am
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    Sure casinos may smell kinda decent, but I can just smell the bullshit from this vid.

    Reply
  • August 21, 2019 at 4:48 am
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    You smell good too

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  • August 21, 2019 at 4:52 am
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    This hurts my brain this is so fucking dumb

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  • August 21, 2019 at 4:52 am
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    My bathroom too it got terrible smell but I keep going back

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  • August 21, 2019 at 5:22 am
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    Ohhhh that’s why I lost my 9 million dollars in Las Vegas

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  • August 21, 2019 at 6:32 am
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    I love the Mandalay Bay smell!!!

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  • August 21, 2019 at 8:02 am
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    They all smell like the Mafia, thugs, stooges, snitches, hitmen, you know Trump!

    Reply
  • August 21, 2019 at 10:08 am
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    It’s crazy how I went to Vegas for the first time today and I got this in my recommendation also went to the slot machines

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  • August 21, 2019 at 10:37 am
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    All I ever smelled at a casino was cigarette smoke! It was disgusting, even after they claimed that they segregated the smoking section from the non-smoking section.

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  • August 21, 2019 at 11:29 am
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    So my mother-in-law might actually have a point about her essential oils?

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  • August 21, 2019 at 11:31 am
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    Mf casinos. The house always wins because everything is rigged in their favor rather than actual chance be the determining factor with winning.

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  • August 21, 2019 at 12:00 pm
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    She’s bangin I’d tap

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  • August 21, 2019 at 12:09 pm
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    Poopoo peepee

    Reply
  • August 21, 2019 at 12:10 pm
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    I’ve been telling my wife for years that Target is doing this exact same thing.

    Reply
  • August 21, 2019 at 12:18 pm
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    Take a shot for everytime they say smell

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  • August 21, 2019 at 12:20 pm
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    Never been to a casino,
    Gambling's for suckers.

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  • August 21, 2019 at 1:01 pm
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    Every business does this now.

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  • August 21, 2019 at 1:05 pm
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    Do you think it hacked that guy who killed all those people?

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  • August 21, 2019 at 1:07 pm
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    That is so funny you say that casinos use smells to hack your brain. When we went to Vegas we had reservations at a casino/Hotel/resort, but when we walked in it smelled like dirty armpits and food. To me only, not to my husband. To me the place stunk to High Heavens even though it was a very high-end luxury resort. We left without checking in and went to a Hotel/resort without a casino. It wasn't as expensive but to me it's smelled 900% better. So I guess it works with a lot of people but with some people, like me it is a repulsive smell.

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  • August 21, 2019 at 1:19 pm
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    This reminded me to make "study hard" scent. Something I'd always smell while studying anything. Then I'd just sniff it when I need to remember what I studied.

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  • August 21, 2019 at 1:19 pm
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    I went to a casino for lobster dinner with friends, the atmosphere of the third world peoples and the air of hell.

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  • August 21, 2019 at 1:42 pm
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    How do you spell casino wrong

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  • August 21, 2019 at 2:29 pm
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    Cigarettes. All casinos smell like cigarettes and broken dreams

    Reply
  • August 21, 2019 at 2:49 pm
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    4:19
    You forgot not having clocks. I hated that when I lived in Reno.

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  • August 21, 2019 at 3:08 pm
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    I just smell cigarette

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  • August 21, 2019 at 3:10 pm
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    No wonder my glade plug-in makes me want to crumple up money and throw it in the toilet.

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  • August 21, 2019 at 3:30 pm
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    Disney also does this

    Reply
  • August 21, 2019 at 4:08 pm
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    Hi fuckers …your back 😂

    Reply
  • August 21, 2019 at 4:46 pm
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    Dave and busters does the same thingy

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  • August 21, 2019 at 4:51 pm
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    Wait did they ban smoking then? Cause normally these places just smell like booze and stale smoke.

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  • August 21, 2019 at 5:03 pm
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    That Mark Peltier quote. Man, imagine sucking up to rich people just because they’re rich

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  • August 21, 2019 at 5:32 pm
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    Scents may sway my decisions elsewhere, but not in a casino.
    I know exactly what machines and tables i want to play on that increase my odds of winning, regardless of smell, sounds, or sight. Fact.

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  • August 21, 2019 at 5:37 pm
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    I'd like to know how you smell.

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  • August 21, 2019 at 6:36 pm
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    Where in the fuck do casinos put essential oils in the vents? No casino had ever smelled like oils…

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  • August 21, 2019 at 6:48 pm
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    Tell me about it! As soon as I smell that Lush smell my wallet magically appears in my hand.

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  • August 21, 2019 at 6:55 pm
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    EpithEEEElium

    Second E is long

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  • August 21, 2019 at 7:35 pm
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    All I smell at the casino is cash.

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  • August 21, 2019 at 7:36 pm
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    Mandalay bay legit smells like old cigarettes and a faint smell of death and gunpowder.

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  • August 21, 2019 at 7:46 pm
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    No it hasn't happened to me because I'm not braindead. Want to multiply your income? Invest.

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  • August 21, 2019 at 8:01 pm
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    How do they know what these people are thinking?

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  • August 21, 2019 at 8:02 pm
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    Not sure what casino's you've been into but they all smell like cigarettes to me.

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  • August 21, 2019 at 8:16 pm
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    I'd like to scrape her ass & stick it in the air vent

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  • August 21, 2019 at 8:18 pm
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    I'm usually stuffing toilet paper into my nose to prevent the blackjack dealer watching my nose run from all the blow I'm doing… So if they toss a few keys into the vent, I'm there.

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  • August 21, 2019 at 8:19 pm
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    Gas mask

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  • August 21, 2019 at 8:23 pm
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    Won't work on person with no smell sensory cells however ! It probably works on those people if you can't smell odors trust me after losing mine your much more observant as you use other senses much more than you ever did especially eyesight for possible gas fires and other dangerous things you watch crowds and their facial expressions when you lose a valuable sense such as smell or eyesight you compensate with the other senses god gave you . .pharah hormones smells to attract sex they use also she didn't mention! That's why casino are wicked and sin cities people they attract worst of people. Only if swamp gases would fill up those places would it clean them up .

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  • August 21, 2019 at 8:34 pm
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    I dont bave one.

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  • August 21, 2019 at 8:45 pm
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    I heard that smelling something noticeable and good to you, for example mint, while studying for a test can help you remember the stuff you studied; since you smelled mint while studying, smelling it again can trigger your memory and make you recall certain facts. I never tried it before, but I might give it a shot now.

    Reply
  • August 21, 2019 at 8:53 pm
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    As a 14 year old, I can confirm casinos hacked my brain with essential oils.

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  • August 21, 2019 at 9:18 pm
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    What about the gta casino

    Reply
  • August 21, 2019 at 9:46 pm
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    How do Casinos jerrrrrry rigggggggg the Slots" not to Pay???🤷🏾‍♂️

    Reply
  • August 21, 2019 at 10:17 pm
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    Great video great info thanks 👍🏻lol

    Reply
  • August 21, 2019 at 11:30 pm
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    No I’m 11

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  • August 21, 2019 at 11:47 pm
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    Appreciate the update. Nice work.

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  • August 21, 2019 at 11:49 pm
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    All I can smell is cigarette smoke

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  • August 22, 2019 at 12:03 am
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    I've cracked the hippocampus!

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  • August 22, 2019 at 12:03 am
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    INTERESTING!

    Reply
  • August 22, 2019 at 12:12 am
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    Nothing like that NEW CAR smell

    Reply
  • August 22, 2019 at 12:19 am
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    2:04

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  • August 22, 2019 at 12:39 am
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    I always said that The Luxor Casino smelled so good!

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  • August 22, 2019 at 12:56 am
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    Sooooooooo if a place smells bad you leave and if a place smells good you stay

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  • August 22, 2019 at 3:38 am
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    It smells like your ready to step into my pawn shop and sell your gold for one more hand at black jack Place your bets no more bets please

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  • August 22, 2019 at 4:24 am
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    Actually no they all smell like cigarettes

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  • August 22, 2019 at 5:08 am
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    Sorry I'm 14 I cant fo to casinos

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  • August 22, 2019 at 5:35 am
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    DOLLARS AND SCENTS 10/10 THUMBNAIL!

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  • August 22, 2019 at 5:43 am
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    But They smell like cigarettes more than anything else…

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  • August 22, 2019 at 5:59 am
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    I read this as scholars and dents

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  • August 22, 2019 at 6:04 am
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    A guy went to a Casio with 10,000 he said he made a profit of 4,000 he came back with 4,000

    Reply

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