#GameBasics 2: Game Genre – PC Console Mobile | SubCategories

#GameBasics 2: Game Genre – PC Console Mobile | SubCategories

Hi guys all the game builders all the
game makers let’s talk about genre
In this second episode of Game Basics we
are focused on game genre we’re going to
see where is the revenue coming in terms
of different genres we’re going to see
the mobile side PC side console side
we’re also going to dive deep in the
mobile side and we’re going to review
where is the most general penetration
what are the subcategories and how that
relates to the user retention we’re
going to see some development problems
and what our developers complaining
about we’re going to focus on revenue
per active user and see how that plays a
role and we have estimates time spent
in games depending on the genre so
this is going to be so excited after the
break we dive into the numbers
welcome back let’s dive in and see where are the money coming from what genre is the most
profitable one actually which genre has
the most capabilities to make most money
so this is the breakdown
the first one is action-adventure kind
of games arcade puzzles of trivia
strategy racing those would be the some
of the top 5 genres that are making mine
now of course we have simulation sports
educational casual RPG music and a
horror kind of games you notice this
here we didn’t include multiplayer PC
games they’re very famous like DOTA and
League of Legends similar games they’re
all kind of action-adventure strategy
mixes and they’re in different area they
could have their special
category but that’s not what we are
going to do we’re going to keep them in
traditional ways because this is how the
from our standpoint of view and from the
way we collect data so let’s go quickly
to the next and see the mobile side as
you can see in the mobile side the
iOS is currently producing more
revenue overall in the mobile industry
but Android is catching up very quickly
like few years ago the Android was half
now then it’s almost there so they’re
they’re racing and it’s very close the
race is very close if you go even
higher on here you can see arcade games
are kind of same iOS and Android you can
see that engine is very little behind on
puzzle and trivia strategy is the same
that it’s very close these are getting
very close if you have watched this kind
of reports year after year you see that
iOS once was so high and Android was so
little in terms of revenue but now
things are changing probably because the
the Android surpassed iPhone almost
double by the number of active devices
and that is definitely going to affect
since we’re going even further even more
Android devices are going to be out
there that means in one moment the
Android is going to surpassed iPhone
it’s very clear Android can be plugged
into many different phones that are
manufactured the iOS is only for iPhones
and if you can see that there are some
simulations and sports education when we
come to the casual gaming an RPG music
and heard that’s simply not a market
with many juices for all of you who are
building games so there are very few
games that are making any money.
Now let’s jump to the to the PC side and as
you can see in the PC side for the
revenue the most money here was made on Windows by Arcade games.
The Arcade games are still so famous now this includes both web apps
this includes, oh sorry, web
games and all kinds of games and you see
that here on PC actually there’s so many
revenue sources for all kind of games
the PC gaming industry is very matured
now when it comes to newly games that
are made for Mac they’re catching up to
PC both or horror RPG casual and
educational kind of games they’re not so
many these days. There are so many apps
that proclaimed themself like educational
apps like casual game apps
who are also taking this part of the
market that’s why it’s very close we
want each other this is taken through
many many different reports and put into
one big report and I’m reading to you
now this we have like maybe 50 agencies
or 50 different sources who this report
so we restructure this one and buy all
of them this is how it looks now you can
see that the music and sports are so so
little why because even though we have
some small data there’s really very few
games that are making money in this
genre very few so if you’re thinking
about some of these games think twice
and finally I want to talk about console
console games that are also very very
good in terms of action-adventure arcade
puzzle strategy racing and there are
some that do good simulation but after
you go from the sport they’re very
simply so little there are a few music
apps that make some money but maybe a
few horror games it made some buck but
not much so if you were expecting to
build a game for console now these days
that’s most of these please first 5
categories where you can find some
useful sorry you can find some good game
that could potentially have life that
means you could earn some money back
okay there was some overall idea about
the revenue how much is coming from
where so you can compare by yourself the
whole industry like last time we talked
is now surpassed 120B dollars
it’s expected to be 140B by the end of 2018 and in the
after the break we are going
to dive in the mobile side of the
business where you really can see some
specific data and well you really can
get a better sense of what’s going on.
Hi guys welcome back
let’s dive into the second part of this interesting episode
when we’re going to review some specific
data from Asia now I’m gonna focus on
the market in Asia and bring you
little closer so you can see how this
market work now this is done by guys at
go globe they do some research about
games and then from what I can see that
their report makes sense only if it
considers Asian market why because it
now if you take a global market this
data would not fit in to what we have
from all other sources that we’re
getting because we have aggregation of
the data that I just showed you before
but this data is very close to the Asian
data that we have so let’s go and sit
together what kind of games are working
in Asia mostly like we said they have a
statistical trends for mobile games that
are getting now 51% console games are 25
and PC games around 34
this is exactly what we have for the
global data are very similar to that one
now their prediction the overall
industry will grow by 2021 to 59 percent
which i think is gonna grow even more
the point from their side they’re saying
that 25% of all apps in our store has
some kind of gamification now this is
getting very popular many people are
building interesting apps that have some
kind of gamification inside because it’s
easier to make revenue it’s easier to
get players to become loyal fans and
followers and to engage with your app
now Android has 21% in this market but
what is so interesting is that all the
research I have done I was not able to
find enough data and to cover all the
games full disclosure I’m an early
investor and supporter in dating game if
I’d app called www.vivaus.cn that’s very popular
in Southeast Asia
you guessed people like dating and like
playing games so that’s interesting but
I’m so surprised by this kind of metrics
because this is really hard to calculate
and I’m really curious how they did it.
Also one interesting point they’re
bringing here is that owners install a game,
62% of the owners install a game within
a week when they buy a smartphone.
This is a really big discovery for region
like Asia.
This is 100% correct. Here people
have a couple of games in their phone
and they’re playing them constantly
so in market like that it’s very obvious
that if you take those gamified apps and
put them together with the games you get
numbers like this 43 of the total time
spent on mobile phone is spent on gaming
that’s Asia guys so if you’re building a
game welcome to Asian market.
Also something important for for all of you
looking at the Asian market.
By their report 78% of all revenue is coming
the mobile gaming is coming from Android
devices that means that if you’re making
Android game for Asian market you know
the right track is is good too I cannot
complain anything about is I’m getting
the similar numbers when I’m doing the
math for Asia but 78 is a little higher
at this moment but I could agree
depending how they calculate their numbers
Now also something very
important for you to to know is
penetration combined with the genre a
genre with genre getting more
penetration in the market and puzzles
are definitely the one that I had have
good penetration because puzzle games
are interesting it’s always nice to see
somebody solving some puzzle doing some
thinking in Asia both culturally and
because of the competition
people like to compete with the puzzle
game steel or they have many different
Asian puzzle games that people in the
Western world have never heard of so
here it’s clear why penetration on
puzzle game is so high arcade games as
well and followed by action games and so
on you can see here from the research
now I want to look at number of metrics
that’s also important for all of you
building apps now this doesn’t mean
you’re building for Asian market or any
other market but you can see the user
retention is very important why because
if you have good user retention that
means you have a long value additional
value from each user and iOS is living
with a puzzle Android with adventure but
one very interesting thing is eyes don’t
have very good adventure apps
Yesi they don’t have even in the top
five any strategy app also go arcade
game are the on the fifth place
role-playing is gone so you know you
should definitely take a look at this
if you’re building an app and finally
what kind of app you’re looking if you
were about to build adventure app and
you were or you were thinking about
building strategy app even the rope and
gap your first person should not be iOS
get it on Android and then find out what
the market says about it that’s when we
might first move
now let’s see what are the mobile game
developers complaining about like what
are their challenges
number one is competition that’s that’s
so obvious the market has become so
tough especially if you’re talking about
user acquisition getting user
acquisition is so hard that people are
complaining right after competition to
the rising acquisition cost it’s so and
the rising marketing costs are just like
in the same boat then amount of free
content there’s so many apps free to
play there are so many people doing
different kind of videos reviews for
everything talking about games are so
many games websites things like that so
it’s very hard for a single game to get
published and to get some market share
it’s really a hard work and final one
the people are complaining is rising
development cost that’s why you should
think very clearly and be very
straightforward with what kind of game
you want to make and what kind of
outcome you want to get when you’re
building and designing your game if you
want your game to have life and have a
lot of players and produce revenue so
you can keep maintaining the game and
improving it and bringing features and
new versions and so forth so and so on
you need to think about clear path to
your tomorrow’s user acquisition
strategy and other things another point
that I want to make here is full
disclosure I’m one of the founding team
members in company called www.enjoy.link
Enjoy global we bring free user
solution to all the mobile game
companies so if you’re in mobile gaming
industry, I suggests you guys reach out to
enjoy to see how they can help you get
some free users it’s always good thing.
now I’m expecting them to start
advertising with us and supporting us of
this channel and I hope it will start
sometime soon because they really have a
good product I’m so happy to be part of
that company. Now let’s take a look at
the revenue per active user thru
different genres. Now the highest-paying
active user by genre is role-playing now
in Asia role-playing has a completely
different approach I’m not sure exactly
how they calculate this date again
because the role-playing games usually
take a lot of time but when people are
playing them and adventurous games as
well so yeah it’s very clear that they
are so much higher than the strategy
game, and the final one that I have here
is estimated time spent by mobile game
genre, there is how much time actually
people spend inside of the game when
they are playing now you see the puzzle
game has by far hundred and five minutes
because most of the gamer are related to
thinking and people have some problem
and they just are thinking and they
leave their phone like this and they are
just looking at the screen for hours
trying to find some solution or trying
many times doing the same level playing
for many many many many times they are
playing the same level and for them it’s
not challenge to purchase something to
go through the that level for them
challenges to beat the level and the
best way to earn money for puzzle games
is through advertisement even everybody
pushing in-game purchases for puzzle
games the second one is casual gaming,
casual gaming is a very broad category,
very broad category there are some games
that really take a lot of time
especially when you have a casual gaming
like a subcategory in some dating apps
like I mentioned or some other apps it’s
really a very big part.
like you can see here
I’m just checking another one
metrics that board games card games and
roll pan games also take are taking a
lot of time and the final one is action
action games have become very quick and
efficient they make most money they
don’t take the most time anymore so
people just joined play they spend most
their on in-app purchases when they’re
buying some virtual goods, that was all
from this report from Go Global guys, I want to thank them this way.
this way for putting up this is a nice
interesting report for all of us to see
and discuss about it if you have any
questions to you or you want to know
more about what we do here in game buz
you’re welcome to reach out to us and
we’ll come back to you our mission is
help and support everybody who is
building games and if you are building
game or your game publisher or using
game industry we would like to know you
so don’t be shy reach out to us and
let’s get fun enjoy guys think smart
when you’re designing games and make
sure your game can make some revenue
because if you can make revenue that
means it has life take care and see the
next show

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